Campfire × Scotty

An audience that finds you first.

We build the foundation and produce marketing content that gets Scotty in front of ideal customers.

The plan

Content partnership (3 months)

Investment: $25,000 $12,500
What we do
  1. Kickoff & content calendar: We'll lay out the deliverables and the operating model, we'll discuss key priorities and business plans to build our content delivery calendar to match.
  2. Brain download and voice sessions: We'll sit down with Shy & Shahar to pull out the tone, the expertise, and define the specific way Scotty talks about itself.
  3. Build foundation content: Company LinkedIn page, landing pages, integration pages, and founder profiles, all built and reviewed with you before they're published.
  4. SEO research: We prepare a technical SEO implementation plan to accompany the content.
  5. Content production: We write company and founder LinkedIn posts and blog posts according to the content calendar.
  6. Scheduling and posting: We handle the scheduling and posting for LinkedIn.
  7. Audience growth: We actively grow your personal LinkedIn footprint, make connection requests within your ICP, and improve follower growth on the company page, then track impressions, clicks, comments, and profile views as that pool gets bigger.
  8. Weekly updates: A weekly call or written progress report, including SEO metrics.
Deliverables
✓

Strategy document and content calendar

✓

SEO research and detailed implementation plan

✓

Tone of voice document, kept current as we go

✓

Company LinkedIn page

✓

3 landing pages, for marketers, solopreneurs/freelancers, and general users + SEO optimization

✓

Integration landing pages, one per integration + SEO optimization

✓

Founder profile refresh

✓

Knowledge center

✓

28-36 company LinkedIn posts total

✓

12 founder LinkedIn posts each for Shy and Shahar (24 total)

✓

12 long-form, SEO-optimized blog posts

✓

Full scheduling and posting

✓

Active audience growth

✓

Weekly updates and growth reporting, every week for the life of the project

Delivery timeline: 3 months

How the project works

Strategy and voice
We run a few working sessions to map what we're building and define how Scotty and the founders sound saying it.

Content production
We start with the foundations (landing pages, the company LinkedIn page, SEO research, etc.), then we scale up the written content.

Collaboration and Tracking
Set early working sessions, then we'll have weekly updates tracking progress, SEO metrics, and more.

Shipped by Campfire · jess@campfirecontent.io