Campfire Content × Scotty
A research-led positioning engagement built around what developers actually care about, unified with what you want to stand for.
You're building something developers will rely on in their most stressful moments. Production is down. The clock is ticking. They need answers fast.
That's a powerful product story. But the right story told in the wrong words doesn't land. And in developer tools, the early positioning you set is very hard to undo once you've gone to market.
This engagement is about getting it right before you spend money on marketing.
Talk to Developers
Source and lead interviews with 10–15 engineers across multiple verticals. Put Scotty in front of them and extract what excites them, what confuses them, which value props land vs. miss, and the exact language they use to describe it. Their words become our positioning copy.
Work With the Founder Team
Run brand sessions to define your value prop, target persona, and voice. We come in armed with what we heard from real users, so you're reacting to real signal, not starting from a blank page.
Build the Foundation
Unify both inputs into a positioning document your whole team can use. Any future marketing hire can pick up and run with it on day one.
Research Synthesis Report
Key themes, patterns, and direct quotes from developer interviews. Includes 2–3 grounded ICP personas built from real conversations, not assumptions.
Positioning & Messaging
The foundation for every piece of future marketing. The one sentence that defines what Scotty is, who it's for, and why it matters. What messaging to lead with and what to support with. Includes a naming recommendation if the research points in that direction.
Voice & Tone Guide
How Scotty sounds, with examples. What you are, and what you're not. The difference between a brand that's consistent and one that sounds different every time.
From kickoff to final document.